Tag: Search Engine Optimization

I prepared a SEO presentation for Catalyst Energy Technology that will supplement their online marketing. The highlights of my SEO presentation are the basic and important thing we need to know how SEO works and the benefits that we can get from doing it.

Keywords Research

You have to research the keywords first to know and estimate the lead time of your project. Keywords have a competition and you have to know the keywords that will describe your website. Study the keywords relevance, search volume and competitors. Competing with High PR will take so much time and efforts in link building before you can over take them on Search Engine Result Page.

Site Architecture and Structure

Your website must have a site map that can easily browse and more importantly to have a sitemap for the search engine crawler that will index your blog. It is good to have proper linking of pages from hierarchical level and friendly 404 pages for the pages that aren’t exist. Other files like robot.txt, xml sitemap and authentication file for search engine crawler must be present.

Page Optimization

Create a killer headline and quality content that has good keyword density. Do the right text formatting to determine the keywords very well. Add attractive images with proper alt tag as its keywords. On-page and off-page optimization must be done together complementing to each other for better search engine result.

Link Building

Perform link building after the page optimizations are all done properly. You can now submit your link on Google, Yahoo, Bing, ask and other search engine. This also include directory and article submission to the site like,  ezine articles, craig list, open directory project, etc.

Link baiting and Social Media

Your website must have a social network profile for the people who love to use social network like Facebook, Twitter, Tumblr etc. Create an account that represents your company where you can able to show updates to your network. This can bring more traffic ranking to your website.

Advertisement

The power of advertising can always bring good result. You have to have a powerful landing page that can convert visitors into leads or customer. Google Adwords, Facebook Ads, and Article base advertising are the best combination of traffic.

Site Analytic and Tracking

Of course we need to check the result of our work and it’s good to impress your client to give them live progress and statistics of their website.

These setup are very essential, you’re next job is to maintain the interaction with your readers and campaign. Apply all SEO tactics and always create a fresh content. I can do a lot more task for SEO for a one man team like me this is enough or else I would look for a partner who can support me in this project.

My setup fee would be $500 USD and $100 USD monthly maintenance fee which includes fresh article weekly, social media campaign and advertising, and link building. Advertisement will be optional depend on the third party provider.

 

I don’t want to compare the blogger to a grasshopper but I want you to notice what life of a grasshopper can be applied in SEO. They are not similar as it is but what grasshopper does can be related with what bloghopper does. While grasshopper visit grasses, leafs and branches, the blogger visit websites and browse the internet.

When the grasshopper colony attack the crops, they suck all and mess up your harvest while the juice of your PageRank will be suck empty when you allow the blogger place do follow link in your page.

Blog-hopper like me is a natural link builder. Putting my link on the box is just a bridge to reach me when you can are curious to know about me. It is because I am real human who contribute to the topic. I also ask something that I don’t understand and share my thoughts about it.
We are using pesticide to protect our crops from the insect. We use nofollow for the link rel attribute to prevent other website juicing out the PageRank of your blog.

Dofollow Link Vs Nofollow Link

The bot and crawler will check the link attribute if it is dofollow and nofollow. It means that these two are important in SEO. A link is default to be a dofollow, then you have to add nofollow if you want search engine crawler to ignore it.

<!– default link or dofollow link ! inform the crawler that this link is important !–>
<a href=”url”> text </a><a> or </a><a href=”url” rel=”dofollow”> text </a>
<!– a follow link inform the crawler that this is not important !–>
<a href=”url” rel=”nofollow”> text </a>

Adding nofollow will inform the crawler to stop checking on this link because it isn’t important. The default link or a dofollow link will inform the crawler that this link is important. The keywords or the text on the link will be checked by the crawler if it is related. The PageRank of your pages will increase having such many incoming dofollow link and decrease when you have many outgoing dofollow link.

Learning about dofollow and nofollow link attribute is one area of on-page optimization. The on-page optimization will help the search engine understand or craw the information in your page quickly.

What did you learn?

• You can learn or relate something with animals.
• You can maintain the PageRank when you avoid outbound-dofollow-link.
• If there is on-page seo, ther is off-page seo. And these two will help you on SEO
• The PageRank will increase when you have lots of incoming dofollow link from other websites.

You can make a difference.

You can get ideas from others to make you understand and solve your problems. Just like the grasshopper life and the bloghopper has something related to SEO.

You can try my method how to gain Page Rank from PR1 to PR3. I do it naturally and it works, but you have to keep your patience because it is not an overnight success. Doing this method perfectly and consistently can bring your blog Page Rank even at PR4 rating.

Page Rank Link Building

Develop your passion to contribute in other blog. The best way to contribute is to add a comment or send a guest post. you can also submit article on article submission website. Try to involve and feature your blog in news headline online if you can have a chance.

To add comment effectively

• Understand the topic and what it is all about and give your honest opinion.
• Share your thoughts that make sense even if you agree or disagree.

Guest Post Can be approved easily

• Just follow the requirements of the blog that is open for guest posting.
• Try to apply the writhing style of the blog you are going to send your guest post.

Focus Internal Link

The navigation link is very important for it is the main internal links of your website or blog. To support this internal link and promote its keyword then add internal link also inside your content. Just like this make a difference keyword is linking to my index page.

Link Building Sub Pages and Post Pages

We usually gain Page Rank in link building our domain name but we forgot to do link building in our sub-pages and post pages. Don’t just focus in link building the domain name; build up the internal link as well. Did you notice that search engine will display two or more of pages in SERP ( Search Engine Result Page ). It is because the pages have developed its Page Rank as well.

Page Loading Speed

The Google Crawler is gathering over millions of information timely. They can crawl your content at speed so if you don’t serve your content fast they will only get few.

Page Rank Google plus Recommendation

Giving people experience from your article is a plus factor. Google loves suggestion and recommendation. In this way human feelings and emotions can be considered in gaining Page Rank.

Social Media Traffic and Trending

This can deliver traffic and trending, Search Engine consider how often your pages is visited from different referral links. It records how much time your visitors spent in your pages, you can see how it works in Google analytic. You can join as many social networking site to link up your blog. It is very natural and better if you can maintain all your account active. It is one of the best natural link building method you can work out.

Book Mark and Feeds

There are many web application that is good in linking up your blog. Feedburner is good to me for making your reader subscribe and deliver content. Submit your link to Google bookmark, stumble upon, Digg, delicious and book marking website for more site exposures.

What did you learn?

Page Rank can improve your page visibility on the Search Engine Result Page. You have to build more incoming links from other web pages with relevant keywords.

There are many ways to do link building and I suggest to do each tips one at a time. You can do it all at once but I recommend to focus on doing things for mastery before you proceed to the next idea.

You can make a difference.

You don’t need to pay much if you can do it by yourself.

I am thinking of good conditions because as of this moment I don’t feel good. I have a high fever for two days now and my daily habit of doing SEO is affected. I am also in developing new shopping cart project and my programming logic slow down because of this sickness. I am also having a diarrhea but this will not stop me from doing SEO.

My SEO Habit

1. I search the keywords on Google and open the link of my website. This is to check if my website is on the first page with the keywords.
2. I visit my Google analytics to check the traffic, keywords and locations of the visitors. I am happy to see when my statistics improved from the yesterday and be aware of my stats.
3. Study the Google Webmasters tools and check the keywords that are bringing traffic to my site. Then I use those keywords to my new article.
4. I am also using the Google Adwords Keywords tools. This tool will help you to determine the volume of the keyword search and the competition. This will give you the advantage to know which keywords are bringing traffic to your website. You can see the keywords with high, medium, and low competitions as well as the volume of searches.
5. After I make a blog and published my post article I search on the same keywords again on the search engine and try to blog commenting. If my title keyword here is “High Fever SEO” then I look for the other blog that talk about that topic and exchange conversations.

My website did Page Rank 3 easily.

Dlysen.com was previously at PR4 and it was reduce back to PR2. This month of June 2012 it is currently at PR3.  The link back url to your website give big impact to gain PR and the containing keywords of your link. This is just my analysis and I don’t have clear evidence that my presumption is correct.

Link building can easily be done in Tumblr because of the reblog features. Reblog features on Tumblr can carry over your link virally. Your post image or article can be reblog 100 times or more in one day and so on. I can also recommend Posterous and Pinterest.

I am building unique keywords that I only have. You may not find the words dlysen in dictionary but you can search it on Google. I agree that this keyword is lucky if someone search it. What I want you to notice is I don’t have any competitions with dlysen keyword. It’s my name and I can freely add a natural link back url when I do blog commenting. It is not really obvious that you’re doing link building.

The SEO Company believes that your website needs exposure in the search engine to get more customers. A good Search Engine Marketing must be applied together with SEO. While others are focusing how to get you on the top result, applying search engine marketing can convert more sales than SEO alone. It make a difference when you apply SEM.

There are companies that can help you to “SEO” optimize your web pages to be listed first on search engine result page. SERP

What SEO Company does to optimized your web pages?

They will help you on keywords research and suggest proper SEO friendly html code in your web pages. I recommend doing On-site Optimizations first before optimizing the webpage on search engine.

On-site optimizations must be well done before doing search engine optimizations

• Title Tag – The title of your webpage
• Keyword Density – the numbers of keywords on the page content
• Keyword Prominence, Frequency, Proximity – this is how you intensify keywords
• Outbound Links – A link that going out from your domain name
• Image SEO – the keywords for your images
• Video SEO – this is new, video is making an impact on the search result
• Sitemaps – where all of your major links are gather together
• Url Slug – the exact link of our web pages
• Internal Linking – the link navigating within your domain.

They submit your sitemaps to the search engine to be index. Search engine provide a webmasters tool to help you submit your site map in to their index. Here are few search engine I recommend but there are many more.

• Google Webmaster
• Yahoo Site Explorer
• Bing Webmasters
• Ask.Com
• Baidu.Com

They will improve your page rank. Your webpage need credentials and authority convince search engine consider your website to be listed on top. Basically the back link is needed to gain credentials and authority. The more web sites that are linking to your webpage mean that your web site has the information that can be trusted.

These are basically what SEO Company does when they optimized your web pages. Unfortunately SEO is a never ending process because you can be on top today not in the future.

A little bit about Search Engine Marketing

This is how link and descriptions attract the attention of the visitor even if you were not listed first. A short text description is your opportunity to convince that your link is much better to visit. Your descriptions will do the work to convince that you have what they are looking for. Your landing pages must be the exact description of what is your visitors looking for. The rest is how your website does the marketing.

What did you learn?

• SEO Company is there to help you to boost your traffic.
• Search Engine Marketing can attract more visitors and convert sales.
• Now I am on the top, you can say that yesterday I am not and the future is in competitions.
• More often we use google, yahoo, bing search engine but there are many more.

You can make a difference

• SEM and SEO can work in synergy to boost more sales.
• Learning to do SEO for your web pages gives you more in control in search engine marketing.

I am optimizing the keywords “make a difference“ for a year now and yet my website never appears on the first page of the search engine. These are the list of the website that is always on the first page of Google and Yahoo search engine when I search “make a difference.”

Top  website on Search Result Page for Make A Difference keywords.

1. The Make A Difference Movie – www.makeadifferencemovie.com
2. Quotes on Making a Difference – quotations.about.com
3. MAD ~ MAKE A DIFFERENCE – makeadiff.in
4. Inspirational Movies | Mary Robinson Reynolds – www.makeadifference.com/movies/
5. How to Make a Difference – howtomakeadifference.net
6. Make A Difference Day | USA WEEKEND – www.usaweekend.com
7. Make A Difference Day – makeadifferenceday.com
8. Make A Difference – Wikipedia, the free encyclopedia – en.wikipedia.org/wiki/Make_A_Difference
9. Make a Difference | Care2 Healthy Living – www.care2.com
10. Inspiring young people to Make a Difference – www.mad-uk.org
11. Make A Difference Day | Facebook – www.facebook.com/makeadifferenceday
12. Kids Can Make a Difference – www.kidscanmakeadifference.org

My Page Rank had dropped fro PR4 to PR3 while my others competitors maintain their rank.  As of this today May 16, 2012 you can found my website on the fifth page of Search Engine Result Page google.com and on the seventh page of yahoo Search engine result page. Lucky that my webpage is on the third page of Bing search engine result page. May goal is to achieve higher Page Rank and check the result if my keywords will be on top.

I was never on the tenth 10th page before that is way I am happy to see my webpage on the top 100. I am blogging this because I want to know the result when I achieve PR5 ranking while still using the same keywords. For me it is a good challenge and I make sure that I’ll be having more fun of doing it.

What did you learn?

High Page Rank website can always be find on the first page of Search Engine Result Page.
If you have the same keywords then page ranking will be applied to be listed first on the first page of SERP.

You can make a difference

Creating a fresh content religiously with the keywords you want to optimize will benefits you in the future.

I want to share my experience how I get more traffic online using newspaper ads, but paying advertisement on news paper is much more expensive than online ads. Don’t worry it will not cost you much money as you think. You will only need a little time and extra money to buy a popular newspaper in your place.

Honestly I just recently discover how I maximize the traffic on every landing page I create. It’s time to increase your Adsense revenue or any pay per click ads on your website.

Here is one of my experience when FJT Online.com published and ads on Job Finder, I received more traffic. I feel amazing that the news paper ads is very effective but the cost the pay for that ads is almost P20,000.00 and the traffic multiply when they put an ads on Manila Bulletin one of the leading and most read newspaper in Manila for the cost of P33,152.00 1/6 page Sunday rate. Imagine how much money you lose if you try this.

Now let’s analyze what happen. FJT Online put ads worth that much and gets traffic. Why? The ads contain web site, a link, and keywords that readers will go to research on the internet and this is a clue. Try to blog an article that you can read about in the newspaper and you will see that some traffic will goes to your site. Most ads in the newspaper are short that you need to find more information online so they tend to look in the internet. The regular keyword that FJT Online use is “Go Abroad In 75 Days”

Here are the tips I can give. You can copy the keyword that we have and the best tips I can share now, that I recently discover is we can use also other ads competitors’ keywords.The other ads that we use to see. In your case you can use all the ads you think that need or short of information that readers have to research it more online. Some of them don’t have a website yet and it’s our chance to still the traffic.

A legitimate way and not obvious way to still traffic is to make a review about them. Tell about something or what can you say about that company or the ads you read? It’s nice to give positive information and insight and it will reflect all the content of your blogs.